Why? Who?


Because Earth and its inhabitants need healing with innovative ideas and projects to do so. By motivating others to do good, we do good. 


Lavinia Warnars (Linkedinis Founder of iEarth and a visionairy and passionate entrepreneur, researcher and coach. 

The seed for iEarth started years ago when Lavinia founded her first business, Lavinia´s Eco Solutions (LES). Later, she worked for several years in companies and organisations and her aspirations for another social enterprise grew. This time she wanted it to be focussed more on Leadership, Coaching & Trainings and therefore, the idea of iEarth was born. 

How / Philosophy

Sustainable Leadership:

iEarth´s vision is both based on Natural Leadership & Ego2Eco. 

Natural Leadership is based on nature as well as the natural flow of your authenthiciy, which is able to lead you and others to their Highest Possible Self. This is also related to the Eco - vision. 

The Ego (see picture) is on ´top´ of everything: men, women, animals, plants, and other (natural) aspects. It ´feeds´ on more (materials, status, money, power, etc). This is called the ´bad ego/the unhealthy ego´. Not something we should strive for, because we rather like the following:

The Eco = equality between humans, animals, and other natural aspects and it can be seen as the ´healthy´ ego, because you need a healthy ego for confidence, setting healthy boundaries while creating healthy behaviour in order to survive and thrive. iEarth supports people and organisations who are willing to undertake that Ego2Eco shift. 


iEarth offers several services and activities:

1. Ego2Eco Leadership Journey´s.

2. Coaching, trainings, presentations & workshops.

3. Research, consultancy and advice: about the ego2eco shift on: (1) Individual & leadership level; (2) Organisational/business level; (3) Governance level. 

4. (Own) Projects & Campaigns as well as supporting others in their acitons. 

5. Media: Writing and Social Media.