iEarth
Uncover a realm of opportunities.
Purpose
The main purpose of iEarth is to protect, restore, and enhance nature in all its glory, including all living and non-living life forms (i.e. climate, biodiversity, geology).
Eventually, the aim for humans is to co-evolve and live in harmony with nature by 2050 (as also stated by the United Nations Mission).
Mission
iEarthnl’s mission is to play a role in the societal tipping point (10- 25%) to transform societies and economies into co-evolving and living in harmony with nature by 2050.
Goals
Overall, we stimulate organizations, businesses and financial institutions to reduce their negative footprint, while increasing their positive handprint, by supporting the regenerative force of nature.
Meaning, by 2030, we inspire and nudge 90 companies, organisations, and institutions in taking bold actions for the benefit of nature (and people). Concretely, by 2030 we:
- Give 30 insightful and inspiring trainings;
- Consult 30 companies, organisations and institutions on biodiversity and ESG related regulation and finance.
- Support 30 biodiversity projects with financial means and contacts.
Halt biodiversity loss, and restore what has been lost.
We can do this.
We can transform ourselves, if we all put our efforts in it.
Let’s move it!
Team
Founder, Researcher & Consultant: MSc. Lavinia Warnars (Netherlands).
Lavinia Warnars is a purpose‑driven researcher and consultant specializing in sustainability, climate, and biodiversity policy and finance. Her work is guided by the belief that humanity must shift from an ego‑centric to an eco‑centric way of living to truly co‑evolve with nature.
She raises awareness among businesses and stakeholders on biodiversity challenges, and supports institutions and companies in reducing nature‑related risks while increasing investment in nature‑positive solutions. Lavinia combines strong analytical and digital skills with a collaborative, people‑centred approach.
She is experienced in facilitating and leading groups, translating complex technical topics into clear and accessible insights. She is a board member of different sustainability and nature related societies.
Since September 2025, Lavinia has been pursuing a part-time PhD in Nature Finance at VU Amsterdam. She investigates the effectiveness and efficiency of environmental markets in protecting and regenerating nature.
Outside of work, she enjoys learning, travelling, sports, and exploring pristine natural environments around the world. Mountains are her favourite habitats.
A main focus of iEarthnl is Mountain biodiversity.
Picos de Europa, Spain, 2024